DAMAC. Ranbir Kapoor and Alia Bhatt. Real estate, Dubai.
AED 10.4 billion sold in one day. Sold out in hours.
When a power couple meets a power developer, history is made. Ad films felt like short movies, not commercials. The campaign became an emotional experience. The launch became a once-in-a-decade event. People wanted to be part of the story.
The celebrity effect
What changed
Public campaign facts as published by BollyX. Campaign outcomes depend on the project, the market and the partner; nothing here is a guarantee of sales or reach.
- 1
Ad films felt like short movies, not commercials.
- 2
The campaign became an emotional experience.
- 3
The launch became a once-in-a-decade event.
The project was not sold. It premiered like a blockbuster.
BollyX's observation on the campaign, not a statement by Ranbir Kapoor and Alia Bhatt.
How to run this for your brand
High-impact moments
Single appearances that create immediate buzz and media coverage. For product launches and brand awareness. Compare the three levels on the brand placement page, see who is in the network, or brief an event instead.
- Launch events
- Campaign shoots
- Social media content
More campaigns
Other published case studies
Danube Properties. Shah Rukh Khan.
When Shah Rukh Khan walks onto your stage, your project becomes a phenomenon.
Peace Homes. Salman Khan.
One press conference. One superstar. Global visibility overnight.
Imtiaz Developments. Hrithik Roshan.
When Hrithik becomes the permanent face, you are no longer a developer. You are a lifestyle.
Questions about this campaign
What did Ranbir Kapoor and Alia Bhatt do for DAMAC?
When a power couple meets a power developer, history is made. Ad films felt like short movies, not commercials. The campaign became an emotional experience. The launch became a once-in-a-decade event. People wanted to be part of the story.
Which partnership level is this?
High-impact moments: Single appearances that create immediate buzz and media coverage. For product launches and brand awareness.
Can my brand do the same?
Every campaign depends on the project, the market and the partner. Send a brief with your brand, market, budget and dates; BollyX returns a shortlist with fees and dates. Nothing on this page is a guarantee of sales or reach.
Can you name which celebrities are available?
Availability changes by date, budget and category. The published network is 70+ celebrities, 52 of them named on the talent page. Send a brief and BollyX returns a shortlist with fees and dates.
Send your brief
Brand, market, budget, dates and the kind of talent you want. The form opens on brand endorsement, the format behind the DAMAC campaign.
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